You think social media is a waste of time? In certain instances, you’re right. Tweeting all day isn’t going to make a significant impact on your business. Neither is chatting with your friends on Facebook. However, using social to search for the right conversations can be very powerful.
The idea of “social networking” has been lumped in to social media and social networking can pay dividends. LinkedIn is a very strong tool for finding the connections you need. Twitter and Facebook can be too. Never forget that people do business with people. And people do frequent all of these social media sites and more.
Another aspect of social media that is important is how it helps increase your SEO ranking. Sure there are lots of ways to increase SEO that us experts know, but one easy way for everyone to succeed is through social. Especially if your business is visual. You can share lots of pictures or even videos.
Video is increasingly popular as it allows us to tell stories about our work that have never been told before. The right video can grab your intended audience and get them totally involved!
Additionally, If you google a person who has a completed LinkedIn profile, regardless of how much web stuff they’ve done or how many people have that name their LinkedIn profile will be the first result on page 1. Why? Because Google trusts LinkedIn. Often times their Facebook page and Twitter feed may show up on page 1 too. This is also becoming more true for companies. Your corporate page should show up first and then the rest of your digital footprint will follow. Here’s the thing:
If you’re doing SEO to optimize for your company name you’ve got it all wrong!!
Anyone that’s “searching” for your name already knows your name. You need to optimize for the services you provide, the products you sell and the problems you solve.
Your goal is to be the right answer when someone does a search.
Social media can help you achieve that goal to an extent. Having a company that understands the target audience and what they are seeking whose stay on top of changes at Google is always the right answer.
When you’re ready to enter the world of digital dominance, you’re ready to speak to us.
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